On-Page SEO
on-page SEO Improve Title Improve Description Good URL structure Heading Image Alt Tags Internal and external link Site speed and responsive
I'm going to show you how to optimize your web pages. so that they will rank a lot better on Google.
I have seven little steps here little techniques that you must do to your pages in order to rank good in Google.
you know to get you going and get you started on on your on-page optimization for your website so the first thing that you have to look at is the head tags, so if you've ever looked at HTML before you know that there's a head, there's a body, there's a footer and now inside the head code is where you're gonna put all of your meta tags. so meta tags tell Google and other websites kind of you know some, some meta information about the web page and the website.
Page content
Title
Description
URL
Heading
Image Alt Tags
Internal and external link
Site speed
Title
so the first one to look at is the main title. so this is the main title of your webpage and it is actually what is seen when you search in Google or other search engines. it's the big you know the blue link. that you see to click on to go to the website. so it's super important that this has your main keywords in it and you know what the page is about because this is how people are going to see your website. when they're searching in Google, so if you have a keyword and someone searches for that keyword and it's in your make a title. that is gonna be bold in Google and that will help you stand out more and get more clicks to your website. so having a keyword rich made a title. you know that adheres to the character limit I believe it's 80 characters. so you don't want to go too long you want to be short and to the point but also include your main keywords.
Description
so the next meta tag is the main description. so this is the description of your web page and kind of what it's about. so it's important to note with all of these tags. that they should be unique on each page so you shouldn't have duplicate meta titles or duplicate descriptions on any page so make sure you go through your site and make sure that every you know made a title and Meta Description is different now the main description is going to be the text description that you see in Google when you search for stuff now it is possible that Google will use you know just content from the page. if it is you know more relevant to the search but it's likely. that they'll use the made a description in the search results to you know show the searcher kind of more about what the website is about so it is also important to have keywords in your made a description as well because if that keyword matches it will be bold in the Google search results as well. so another way to you know make your listing or you know your search results page stand out more.
What is Open Graph?
so the next one is somewhat newer but it's very important. it's the og tag so og stands for open graph and it's kind of a newer schema that you can add to your website they kind of you know give Google and other search engines more information about you know the what type of site it is if it's a website if it's you know products what the web page is and you can also add you know your facebook URL your twitter and you know it will connect you with you know your Facebook and your Twitter pages. so it knows you know which social profiles connect to the web page. so now that you have all your meta tags done.
URL
now we can move down and we can't move to the URLs of your web pages so the URL is also super important you want to be short and to the point but also include your main keywords so don't make URLs that are you know tons of words long it should be at least I would say 3 to 4 would be a target for the number of keywords in your URL. so now I know there's going to be stock words sometimes like is the a stuff like that but you want to have three or four of the main keywords in your URL but it's good to remember that the shorter the better and if you know your webpage is about just one keywords like cars that should be the main keyword of the page. so I've also added HTTP into the URL part because having a secure website is now super important for ranking well in Google. so they now use it as a factor and they look at the security of a website to you know to compare to others to see efficient outrank those or not. so it's important to have an SSL certificate installed on your website and that will kind of give you an extra little boost in the search engines because you know your site is trusted and it's secure and Google likes that.
Heading
here the next part is the main title so headings are another important part of on-page SEO these kinds of tell Google and another search in you know each part of the website with the web page and what it's about. Use heading tags to improve your on-page SEO. so the h1 tag is the main title so you should have h1 as your main title and there should only be one on every single page. so the h1 is somewhat similar to the made a title in that it describes the entire page and what the whole page is about. so if we stick to our cars example and our keyword is cars you know our main title is gonna have to be cars or something similar to that that is pretty much explaining what the entire webpage is about and then now you can go down the page and you can split everything up into sections. so I like to think of it as a book so if this was a book the main title would be the title of the book and the subsections or the h2 would be the chapters of the book now if there are any you know subsections of each chapter that would be a h3 and if you know you get even deeper than that you can go to h4 h5 h6 so you want to make sure that you break up all of your content into sections separated by you know your headings and those will tell what each section is about and will also you know to target those keywords in those sections and it could possibly be shown in the main description on google. so make sure that you have heading tabs on every page and that the h1 is the only one on the page there's only one h1 and then you know do all your subsections in the h2 h3 h4.
Image Alt Tags
so the next part is your alt tags SEO alt tags are tags that go on your images in the HTML and it's a tag that tells Google what the image is about so when Google crawls your website it can only crawl text. so when it sees an image it can't see the image because it doesn't have eyes you know even though it's a spider it needs to know what that image is about using text so the alt tag tells Google what that image is about so put in your relevant keywords in your alt tags can help you rank better in google images. which in turn will help you rank better just in normal Google search results. so make sure that any images on your pages have alt tags that describe that image so another thing to note now that we're talking about images is it's good to add other content to your pages besides just text so you should be splitting up your content with images videos graphs all sorts of great media that can you know give more white space and give a better UI to your webpages and in turn that will also increase your SEO because as I'll talk about you know later having a good UI and a good responsive website can really help your SEO.
Internal and external link
so the next thing is your internal and external linking structure so it's important to link both to outside sources as well as inside sources to your website. so if you are you know writing a blog post and you have another great blog post that you want to you know share naturally you can link to those blog posts and blog posts inside your blog post so linking to other relevant parts of your website inside your pages will help Google crawl all your other pages more as well as pass on that link juice to those pages. so make sure that you are linking to other relevant pages in your website and you also want to link out to other relevant Authority websites in your niche. so if you are you know making this page about cards like we were talking about it would be good to you know link out to cars.com or auto trader or other car related websites that are you know authority websites in your field and Google will see okay they're linking out to those websites. so it must be you know a similar website. so it used to be that you didn't want to rank here you don't want to link out to any websites and you wanted the most amount of Link's coming in but now it's more known and it's better that you link out to other relevant sites because that will tell Google you know that you are an authority site as well related to those other websites. so now that you have a good internal and external linking structure you want to really take.
Site speed
look at your site speed. so having a fast website is one of the most overlooked things when it comes to SEO a lot of people will just you know get GoDaddy or Bluehost and you know those are just too slow and when people come to your website and it doesn't load fast they're gonna leave and Google knows this they can see how long people are staying on the website and leaving the website and they'll rank you better if they know that people like your website and that it's fast and it loads well. so they can see the dwell time between when someone visits your site and goes back to Google now if your dwell time is low you're gonna get you to know games for that and they're gonna rank you lower but if your dwelling is high and people are staying on your site long before they go back to the Google search results Google will know that you know that person is finding the answer that they wanted and they will rank you higher. so having a fast website will make sure that people aren't leaving your website because it's too slow and it will also allow you know Google crawlers to crawl your website faster because it can load it faster. so that one is super important and definitely one that you should be checking out so you know to test your site speed make sure it's quick and that will definitely help you out there. so the last thing and is somewhat you know similar to the site speed is having a responsive website. so having your website work on all devices is really important part of on-page SEO for the same reason that site speed is because if you know someone comes to your website and they're on a mobile device and it doesn't work they're gonna leave you to know so having a website that works on all devices will help people stay longer and it will give you a better UI which in turn will rank you better in Google. so I hope these seven techniques can help you let me know if you have any questions comment below if you have any questions on on-page SEO I'll be happy to answer them I hope you enjoyed this blog and I'm always posting great content on how to grow your blog successful and so make sure to follow me and thank you for reading my blog have a great day.
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