You’ve probably heard a thing or two about AMP over the past few years.
For those unfamiliar, AMP website pages fast. That gives mobile users a better experience.
Google tends to favor user-friendly pages in the mobile search results. If your site takes too long to load, you can expect that it won’t rank well.
AMP can solve that problem for you.
But here’s the thing about AMP: it may not be sticking around.
In fact, Google may be getting rid of it altogether.
It’s still a good practice to implement as of now, just be careful it does not kill your conversions and be aware that you may need to switch back in the near future.
But on to better news.
Google very recently rolled out AMP Stories.
What are AMP Stories? Google describes them as a “mobile-focused format for delivering news and information.”
And yes, as you can imagine, they’re based on the concept of Snapchat stories.
So far, only high-profile news sites are allowed to participate in AMP Stories. It’s a good bet that Google will open the program up to other sites later on.
When that happens, boom! You have another opportunity to rank well for mobile users.
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